Latto is an Israeli multiscreen video store platform that provides white-label solutions for telcos, broadcasters, and content aggregators to deliver OTT streaming and on-demand video across multiple devices. Its core product includes personalization and e-commerce features under Latto Shop, enabling personalized offers, ads, and an interactive media store within the viewing experience. The platform captures Big Data from viewers (who/where, preferences, viewing and purchase behavior) along with content and product metadata to power personalization and commerce. Latto positions Latto Shop as an incremental revenue stream on top of operators' core OTT offerings. It competes with incumbents such as The Platform, SeaChange, Quickplay, Ooyala, Cisco, and Ericsson and is targeting cord-cutting and multi-device consumption trends. The company does not publicly disclose customer names, though prior PR points to many operator customers being based in Asia. Financially, Latto has closed a new $4 million round, adding to $11 million previously raised.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2013