LaunchRock provides a platform for creating startup launch pages and building email lists, with social sharing and invite flows aimed at viral growth. The company exited private beta and launched publicly with a design revamp that added new launch-page themes, Tumblr and LinkedIn sharing, and a streamlined email invite flow. Founder Jameson Detweiler says the startup will use the funding to bolster the marketing and analytics components of its launch packages and to build tools that combine marketing and analytics. LaunchRock currently offers most of its service for free while testing a variety of pricing models, leaning toward a performance-based approach. The team is focused on making data-driven, social marketing tools that customers can use without heavy analytics expertise. Notable users and adopters mentioned include the Olsen Twins, Jessica Simpson, TaskRabbit, Birchbox, Shaker and Shakr.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2011