Laurel’s platform automates time capture, categorizes activities, and ties work hours to profitability metrics to give firms real-time visibility into project performance, resource utilization, and AI automation opportunities. The company positions itself as the “time intelligence layer” for knowledge industries, aiming to enable targeted AI on highest-value workflows. Over the past 12 months Laurel’s ARR grew more than 300% and platform usage rose 500%. The platform is used by over 100 top global firms across the US, UK, EU, Australia, and Canada, including Ernst & Young and Grant Thornton. Customers report +28 billable minutes per day per professional, 4–11% profitability gains, and an 80% reduction in manual time entry. Independent audits by a Big Four firm confirmed Laurel’s ROI model; the platform has processed over $5B in gross market value and generated over $360M in net-new value for clients. Laurel offers an AI-native Time platform that automatically captures, categorizes, describes, and analyzes how professionals spend their time, then links that time data to business outcomes. The product is used by hundreds of enterprise professional services firms and over 100 of the top legal, accounting, and consulting firms across the US, UK, EU, Australia, and Canada. Over the last 12 months Laurel grew ARR +300% at double-digit scale, increased usage by +500%, processes over $5B in gross market value for customers, and attributes +$360M of net-new value to its platform. Customers report profit increases of 4–11%, recover an average of 28+ billable minutes per professional per day, realize 1–4% increased realization, and see up to an 80% reduction in time spent on manual time entry. Laurel’s ROI methodology has been independently audited and validated by a Big‑4 firm. The company, founded in 2018 and headquartered in San Francisco, plans to use its data foundation to scale time intelligence across knowledge industries and to serve as the infrastructure for broader AI-driven workflow and resourcing improvements. Time by Ping provides a time automation software platform that leverages AI to surface insights about how knowledge workers spend their time. The product is initially established with customers among law firms, including firms in the Am Law 100. The company is led by CEO Ryan Alshak and is based in San Francisco, CA. Time by Ping plans to strengthen its position in the legal market while expanding into other professional services segments, starting with accounting. The company intends to accelerate product and AI development and grow its team, ramping up engineering, sales, and customer success. Financially, the company has raised multiple rounds and has established market traction within law firms.

Total raised

$237M

Funding rounds

3

Latest round

Series C

Latest activity

Aug 2025