LawnStarter is an Austin, TX-based on-demand platform that connects consumers with insured lawn care professionals through its app and website. Led by CEO and co-founder Steve Corcoran, the company provides instant quotes and scheduling for lawn mowing and related lawn-care services. It handles marketing, billing, scheduling and other back-office operations so professionals can focus on service delivery. LawnStarter’s algorithms use geolocation data to help professionals build route density and increase profitability. The company plans to use the $10.5m growth funding to continue expanding its lawn care presence across the U.S. and to add outdoor service lines including landscaping, fertilization, pest control and tree care. The financing supports its growth and service expansion initiatives. LawnStarter operates a web and mobile marketplace that lets homeowners book appointments with gardening pros, rate those pros, and receive notifications for weather-driven schedule changes and seasonal services. The company positions itself as “your personal lawn care concierge,” emphasizing ongoing customer relationships and aggregation of multiple service providers into a single purchase point. LawnStarter says it grew 1,000 percent since its seed round and is already available in 12 cities, including Austin, San Diego, Orlando and Washington, D.C. The founders highlight a focus on helping existing small lawn-care businesses grow rather than launching a new vertical on demand. LawnStarter was previously part of the Techstars Austin accelerator and raised a $1 million seed earlier this year. The new funding will be used to expand into additional markets. LawnStarter provides a mobile-first platform that helps lawn-care professionals manage most aspects of their business from a smartphone or connected tablet. The product enables pros to track and accept payments upon completion of a service and makes it easy for customers to book appointments and view available services. The company earns revenue on every transaction processed through its customer-facing platform. LawnStarter is available in a handful of markets, including Virginia, Austin, Texas, and Orlando, Florida. The startup plans to use the new investment to expand into additional markets and add new clients within existing markets. Founded in 2013 and based in Austin, Texas, LawnStarter has raised $1.5 million to date.

Total raised

$18M

Funding rounds

3

Latest round

Equity

Latest activity

Nov 2019