Laws of Motion develops AI sizing technology and is launching a SaaS product for apparel brands and retailers to create personalized shopping experiences. The SaaS offering will allow brands to integrate the AI sizing solution into websites and mobile apps and provide real-time dashboards tracking KPIs like conversion rate, size sampling, and return rate. The company says the technology can reduce the environmental impact of fast fashion, size sampling, and returns and exchanges. Laws of Motion is also continuing to operate a direct-to-consumer fashion brand as an R&D incubator to test features and collections. It has expanded its DTC line with an “everything but the dress” bridal collection and plans to launch additional shape- and size-inclusive collections while exploring new categories. The company intends to grow its engineering, R&D, and licensing operations teams as it rolls out its SaaS and licensing solutions.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

May 2024