LeadFire (code name) offers a SaaS platform and patent-pending local organic search engine technology designed to generate targeted, qualified leads at scale that convert into appointments and sales. The product enables large online lead aggregation companies to customize, launch and manage organic lead-generation campaigns for SMB customers in local vertical markets. LeadFire emerged from Molin & Du Molin’s incubator after a beta test involving more than 700 U.S. dental practices run by a subscriber-based dental marketing firm. During that beta the platform produced more than 60,000 verified dental appointment leads and delivered cost-per-lead lower than paid search (PPC). The company’s financial model is based on licensing the technology to a limited number of lead aggregation companies serving high-volume B2C verticals such as health care, financial services, insurance, building trades and real estate. Peter Avritch serves as CTO and chief architect of the platform.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2013