Leadfy, founded this year by Aurélio Araújo, Alfredo Moreira and Eldon Clayton, builds data-intelligence tools to drive lead acquisition and qualification for automotive dealers. The product focuses on allowing dealers to concentrate on closing deals by delivering qualified prospects. The company was selected for Techstars Toronto and received mentorship and corporate partner access through a three-month acceleration immersion. Leadfy received a US$120,000 investment from Techstars Toronto as part of that program and was valued at around US$3 million. Since joining the accelerator, the startup reports revenue growth of 25%. The founders plan to expand the client base across Brazil and begin working with Canadian and American customers to generate revenue in dollars. The team draws on a longer entrepreneurial trajectory that shifted to the automotive market after servicing dealerships through their previous company.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2023