LeadiD operates an independent, neutral, open technology platform that tracks the origin and history of every online lead-generation event. Its technology generates unique LeadiDs that enable lead sellers and buyers to make real-time decisions using predetermined origin and history flags. The company has generated more than one billion unique LeadiDs for 350 clients across the education, mortgage, insurance and automotive verticals. Clients include Urban Science, eFinancial, Consumer United and dozens of other brand advertisers. LeadiD plans to use the $7m Series A to grow its team and further strengthen its lead authentication technology for both buyers and sellers. To date the company has raised $9.7m and was founded in January 2011 by CEO Ross Shanken in Ambler, PA. LeadiD is an independent, neutral, open-technology platform that tracks the origin and history of every lead event that uses the LeadiD system. It enables lead sellers and buyers to make real-time decisions based on definitive origin and history flags predetermined in the system. Founded in January 2011 by Ross Shanken, the company has launched LeadiD Marketplace and a LeadiD TCPA Compliance app. The Marketplace offers integrated marketing solutions that adhere to the LeadiD standard and are available on demand; the TCPA Compliance app documents consent and TCPA disclosures. LeadiD raised an additional $1m in capital from Genacast Ventures to continue growth. The company plans to use the funds to hire, expand in consumer verticals including education, mortgage, insurance and short-term loans, and enhance its technology and product. LeadiD offers a neutral, open technology platform that tracks the origin and history of every lead event that utilizes the system. The company is led by Founder and CEO Ross Shanken and is based in Philadelphia, PA. LeadiD has closed a $1.7M funding round to support growth. The capital will be used to hire additional business development and engineering staff, produce marketing campaigns, accelerate application development, and drive market adoption. In conjunction with the investment the company added several industry veterans, including John Trionfo (SVP), Rob Rokoff (VP of Business Development), Natalie Stopko (Director of Marketing) and Lauren Jacobson (Director of Client Services).

Total raised

$10M

Funding rounds

3

Latest round

Series A

Latest activity

May 2014