LeadSquared offers a CRM platform that automates sales processes across multiple touch points including call centers, feet-on-street teams and digital channels, and provides tools for vendor onboarding, verifications and collections. The product is positioned as a vertical-focused sales automation suite rather than a generic CRM, with plans to add sales performance analytics and tools to digitize application processing. The company serves over 2,000 customers across sectors such as healthcare, edtech, lending, banking and marketplaces, including Pearson, Byju’s, Dunzo, Kotak Securities, Amazon Pay, OLX and Uni. LeadSquared employs about 1,200 people and generates roughly 90% of its revenue in India. In the fiscal year ending March, the company doubled revenue to about $25.6 million. The firm plans to expand international operations in North America, APAC and EMEA, broaden its product portfolio, and pursue hires and acquisitions to support growth. LeadSquared provides a combined sales execution, marketing automation and field force management platform that aims to influence customer journeys and drive efficiency across sales touchpoints, teams and channels. The product targets high-growth verticals including edtech, higher education, financial services, healthcare and tech marketplaces. The company was founded in 2011 and is based in San Francisco, CA. LeadSquared now serves more than 1,000 customers and cites clients such as OLX, Frubana, Unitek Learning, Pepper Financial Services Group and BYJU'S. It raised $32M in a Series B to support growth. The company intends to use the funds for talent acquisition, continued expansion and product innovation beyond its core industries. LeadSquared is an AI-powered sales execution, CRM and marketing platform offering automation, predictive analytics and an AI-powered offer generation engine. Founded in 2013 by Nilesh Patel, Sudhakar Gorti and Prashant Singh, it is used by over 800 new-age businesses across education, financial services, insurance, healthcare, internet marketplaces and real estate. The product focuses on higher returns from digital sales channels, improved call-center productivity and greater realization from feet-on-street teams. Headquartered in Bangalore, the company also has offices in Noida, Hyderabad, Mumbai, New Jersey and Dubai and plans to open a new office in Singapore. LeadSquared plans to hire extensively across these locations and to use recent funding to accelerate global expansion and customer acquisition, targeting the US, Southeast Asian and Middle Eastern markets. It raised $3 million in a Series A to support these initiatives.

Total raised

$188M

Funding rounds

3

Latest round

Series C

Latest activity

Jun 2022