Leaftail Labs is a year-old Seattle startup developing a new generation of immersive augmented-reality video games that hinge on player routine, key places, and social experiences in the real world. The company says its experiences are somewhat similar to Pokémon Go but executed in a distinctly different, camera-first way. Co-founders Jessie Quinn and Eli Tayrien, who met at HBO’s Seattle engineering office, lead the team and emphasize product thinking tied closely to players’ real-world contexts. Leaftail has kept specific game details private while building prototypes and refining its vision. The startup plans to use the fresh capital to grow its five-person team and accelerate development; it recently hired Rich Werner as art director. Shasta’s Camera Fund highlighted the team’s “native camera-first approach” and creative product vision when investing. The company’s current financial position includes a $1.25M seed financing from a mix of venture firms, micro-funds and angels.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2018