LearnVest offers the LearnVest Action Program, a seven-step planning service that guides users from cutting expenses and budgeting for goals to investing, with each user working with a certified financial planner trained by the company. Financial plans are tiered (budget version starts at $89; five-year plan $299; portfolio builder $399). The company emphasizes one-on-one coaching and personalization, recently hiring an SVP of analytics from Netflix to improve customized online experiences. LearnVest pivoted in 2012 from a women-focused online guide (debuted in 2009) to become a full-fledged investment adviser for a broader audience. The startup aims to scale employer offerings through its LearnVest at Work channel and to expand staffing at its Arizona-based Expert Hub. New funding is intended to support hiring at the Expert Hub and scaling company channels. LearnVest is a consumer financial-planning startup founded by Alexa von Tobel in 2009 that offers the LearnVest Action Program, a seven-step program supported by certified financial planners. The service triages users’ financial health and delivers tailored action plans, with pricing tiers including $89 for the budget plan, $299 for the five-year plan, and $399 for the portfolio builder. The company pivoted from a women-focused guide to serve both men and women and now operates as a full-fledged investment advisor. LearnVest has launched Workplace Solutions, a financial-wellness platform employers can offer as an employee benefit. It opened a West Coast office in Phoenix as a hiring and training hub while remaining headquartered in New York City. As of this round the company has raised $41 million in total funding and maintains industry advisors to support growth. LearnVest offers a female-focused personal finance platform that helps users aggregate accounts, track spending and build budgets. Its My Money Center aggregates bills, credit cards, checking, savings, 401(k) and more into a Financial Inbox and automatically files transactions into folder-style budget categories. The site also provides personalized financial advice through a paid Advice Center, where members submit questions and receive tailored responses, plus access to LearnVest Courses. LearnVest continues to offer free bootcamps on topics like financial basics, cutting costs, and investing. The company reports one million users and sells premium memberships at $4.99 per day, $39.99 for three months, or $129.99 per year. LearnVest launched at TechCrunch50 in 2009 and was founded by Alexa Von Tobel. LearnVest is a personal finance site for women that helps users organize their finances, diagnose financial health, and create customized plans. The core product combines interactive tools and profile-driven advice with educational "bootcamp" programs delivered via daily email. The company launched three paid bootcamps (Financial Basics, Cut Your Costs, and an Investing Bootcamp priced at $7.99) that integrate user inputs into LearnVest accounts. A pilot in January attracted 8,000 basic-bootcamp signups, and LearnVest expects a total of 40,000 participants across programs. LearnVest reports about 500,000 unique visitors per month and plans to expand with additional bootcamps (for example, on getting a mortgage) and a mobile offering. Alexa von Tobel is the CEO and founder.

Total raised

$68M

Funding rounds

4

Latest round

Equity

Latest activity

Apr 2014