Legit Group is a Jakarta-based cloud kitchen operator that runs four in-house brands: Pastaria, Sei’Tan, Sek Fan and Ryujin. Founded in 2021, the startup currently covers 30 points across Jabodetabek and reports that sales have grown threefold since its 2021 seed round. About 80% of its outlets are in Jakarta, and the company plans to expand further in Jabodetabek and enter second-tier cities such as Surabaya and Malang this year. Legit Group is working on an operating system to support its business, though the team has not disclosed details yet. The company also plans to launch new brands with different peak hours to more efficiently utilize kitchen capacity. Chairman Bran Hendrata, who previously built Ismaya Group, leads the team and cited the post-pandemic shift to online delivery as a core market opportunity. Legit Group is an Indonesian cloud kitchen startup launched in February this year as a joint venture between Yummy Corp, GK Hebat, and Ismaya Group. It operates delivery-only brands—Juju Chikin (Korean fried chicken), Pastaria (Italian-Japanese fusion) and Sei’Tan (Timorese barbecue)—sold via Gojek and Grab from 45 distribution points across Greater Jakarta. The company raised 43 billion rupiah ($3.02M) in seed funding to support expansion. Legit plans to launch two more brands and add another 90 distribution points by the end of this year. Since launching, the startup says sales have grown almost 10x, with a 61% revenue increase between June and July. It cites strategic relationships with Ismaya Group and Yummy Corp to expand rapidly with lower upfront capital expenditure. Legit aims to become a leader in creating delivery-first F&B brands in Southeast Asia amid a rapidly growing Indonesian food-delivery market.

Total raised

$14M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2023