Lemon Perfect is a hydrating lemon water brand offering zero sugar drinks with no artificial flavors or sweeteners, made from organic lemons and containing potassium electrolytes and vitamin C. Its product competes in the enhanced water category as a better-for-you, better-tasting alternative to high-calorie, high-sugar beverages. The company is available at retailers nationwide, on Amazon, and at lemonperfect.com and is headquartered in Atlanta, GA. Lemon Perfect says it quadrupled revenue in 2021 and projects greater than 100% revenue growth in 2022. Management plans to use new capital to scale distribution to over 40,000 points of distribution by the end of 2022 and to pursue market-share leadership in the multibillion-dollar enhanced water category. The brand has reached total disclosed funding of $42.2 million and a valuation of over $100 million in less than three years since selling its first bottle. Lemon Perfect offers a naturally refreshing, zero-sugar cold-pressed lemon water fortified with electrolytes and antioxidants. The company was founded in 2017 by Yanni Hufnagel and is based in Lemon Grave, Calif. Its product is available on Amazon and in about 3,000 stores, with distribution concentrated in the Northeast, Southeast, and Southern California. In February the company announced a key distribution deal with New York’s Big Geyser, one of the country’s largest distributors of premium non-alcoholic beverages and snacks. The company plans to use the new funding to grow distribution, increase marketing support, and recruit key talent. No revenue or other financial metrics were disclosed in the article.

Total raised

$31M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2022