Lendflow is an Austin, TX-based software development company that provides embedded credit infrastructure to platforms. Led by CEO and founder Jon Fry, the company offers low-code solutions and a proprietary operating system and data analytics for credit decisioning and underwriting. Its product streamlines customer acquisition and enables fintechs to launch credit products in days, helps SaaS companies increase customer engagement and retention, and allows lenders to expand their reach to qualified SMBs. Through these integrations, SMBs can access capital to improve their growth. The company raised $15M from Trinity Capital and intends to use the funds to accelerate expansion and new product initiatives. Lendflow provides a white-label solution that enables vertical SaaS companies serving small and medium businesses to build, enhance, or embed financial products and offer hyper-contextual financing. The platform includes APIs and data services such as KYB and credit verification, code to reduce operational complexity and time to market, and a white-label native experience that preserves brand control. It works with vertical SaaS customers in construction, transportation, e-commerce and home services to help them launch lending services quickly and effectively. Led by CEO Jon Fry, the company plans to use new funding to expand its product suite, improve customer experience, and enhance data services to serve a broader group of customers in the U.S. and abroad. Financially, Lendflow has raised over $13m since its 2019 inception, including a $10.8m Series A.

Total raised

$26M

Funding rounds

2

Latest round

Equity

Latest activity

May 2025