Lenus is an online B2B2C coaching platform that enables health and fitness professionals to scale while reducing time spent on non-value-adding activities and administrative tasks. Founded in October 2016 by Bertram Thorslund, the company serves private fitness coaches and dieticians and operates in Denmark, Sweden, Germany, and the United Kingdom. Lenus reports a proven product and a replicable go-to-market strategy and today employs 220 full-time staff. The company intends to use its financing to fund product development and to build a non-profit certified online school to educate private fitness coaches and dieticians. It also plans aggressive cross-market recruitment, targeting roughly 1,600 hires within 24 months, and aims to expand internationally including launches in New York City and Los Angeles later in 2021.

Total raised

$61M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2021