Let's Try is a direct-to-consumer snack brand that sells a range of baked, fried, and roasted namkeens. The company was founded in 2021 by Nitin Kalra and is based in New Delhi. It reports a revenue run rate of over Rs 50 crore and aims to cross Rs 100 crore ARR by the end of the fiscal year. The firm plans to use new funding to accelerate growth across both offline and online channels. Management says the partnership with Wipro Consumer Care will unlock new growth avenues. The brand is positioning itself to scale rapidly amid rising consumer interest in healthy snacks. Let's Try (brand of Earth Crust Pvt. Ltd) was founded in 2021 by Nitin Kalra and is based in New Delhi. The company produces a wide range of premium healthy snacks made using 100% groundnut (peanut) oil, natural ingredients, and no preservatives, artificial flavors or colors. The brand gained national attention after winning a deal on Season 1 of Shark Tank India. The startup reports strong traction, citing growth of 40x annually and having expanded fourfold last year. Management says the business aims to reach 1 crore households within two years. The company recently raised seed funding (amount undisclosed) to support its expansion plans. Let’s Try produces nutritious, preservative-free snacks (about 50 SKUs) using high base-ingredient content (30–50%) — for example, 40% flax seeds in its flax-seed bhujia — and fries products in groundnut oil. Founders Nitin Kalra, Chitra Kalra, Neelam Kalra and Geetanjali launched the brand to replace low-quality, additive-filled snacks with healthier alternatives. Products are sold via e-commerce, modern retail and roughly 600 other stores, and the company also sells through its website. The startup reports rapid top-line growth: sales rose from INR 50,000 to INR 16 lakhs in seven months, with the makhana snacks vertical generating INR 4 lakhs in a month. Reported gross margins are 55–60% and net margins 25–30%; the article states net profit is 25% of INR 16 lakhs and cites a valuation figure of 22.50 crores in gross profit and sales, plus a projected profit of INR 40 lakhs by month-end.

Total raised

$0M

Funding rounds

3

Latest round

Equity

Latest activity

Mar 2022