LetsDressUp is a Gurugram-based fashion tech startup offering comfortable-size apparel brands for women of all body types in a range of styles at an affordable price point. The brand says it launches hundreds of new designs every month across all sizes and operates a zero-dead inventory model that produces only what is demanded. Its model yields return rates around 4%, repeat purchase rates above 25%, and a Net Promoter Score exceeding 50. The company employs an agile supply chain to deliver fresh designs weekly and leverages AI-driven design technology. LetsDressUp plans to use the new funds to accelerate growth, enhance its AI-driven design technology, expand its team across verticals, and broaden its presence across channels and categories. The strategic focus emphasizes strengthening technological capabilities and widening market reach. LetsDressUp (LDU) is a Gurugram-based D2C brand that uses technology to deliver personalized outfits matching users' size and style. The platform offers customers curated clothing selections while digitising the supply chain via an app for supply-side partners to improve efficiency. Founded by Aditya Balani and Drishti Anand, LDU positions itself as India’s version of Stitch Fix and has been selected by Lightspeed among the top startups in Southeast Asia in 2021. The company says it is growing at 25% monthly, reports positive unit economics and retention metrics, and a return rate of under 1%. LDU plans to use recent funding to refine its tech product, build its leadership team, and significantly scale the business.

Total raised

$2M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2024