Intimately makes adaptive lingerie and sleepwear that use magnets, loop grips, Velcro, and extra room in straps to make bras and underwear easy to put on. The collection was designed from feedback by disabled women and aims to combine fashion and function while challenging stereotypes about disabled women. The direct-to-consumer launch features six original pieces—two bra styles, two underwear styles, and a sleep set—with bra prices of $55–$58, underwear at $25, and sleepwear at $25–$30. The company sells via intimately.co and plans to launch an app later this year where disabled women can shop and connect in a dedicated community space. Intimately positions itself in a large market opportunity, noting the global adaptive apparel market could be worth about $400B by 2026 (Vogue Business).

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2022