Lica builds an AI-powered editor that converts screenshots and screen recordings into product tutorials and explainer videos, automatically adding transitions, music, effects and editable voiceover and captions. The startup was founded in 2023 by Priyaa Kalyanaraman and Purvanshi Mehta, both ex‑Microsoft employees; Kalyanaraman previously worked on PowerPoint and Microsoft Designer. Lica targets prosumers and teams such as product, customer success and sales, and offers a free tier plus a $49/month plan for longer videos and branded templates. Technically, the product uses an orchestrator model to sequence actions and pick narration voices and a layout generator to place media; it mixes open‑source and closed‑source models for audio and other components. Users can guide the assistant via prompts to set tone, style and language, and the founders plan to tune the AI for additional video formats like marketing, social, presentation and investor pitches in coming months.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2024