Lick is a London-based direct-to-consumer home decor startup founded in mid-2019 by Lucas London and Sam Bradley. The company sells paints, wallpapers and blinds and pairs product offerings with content-rich design tips and mood boards targeting millennial consumers. Lick runs sustainability initiatives, including planting one tree for every roll of wallpaper or pair of blinds sold, and has earmarked new funding to expand product lines and launch further sustainability efforts. The startup reported a $7 million revenue run-rate within its first eight months and 830% growth over the prior nine months. Its 38-person team includes former employees of FarFetch and Charlotte Tilbury. The company is focused on scaling its customer journey from inspiration to decoration and fostering community development. Lick Home is a direct-to-consumer home decor brand launched in the UK during the coronavirus lockdown. It operates an e-commerce site that sells paints, wallpaper and other supplies and offers one-to-one video consultations for DIY interior projects. The company aims to modernise the ‘dusty’ interior design market and simplify the online shopping experience for shoppers. Lick Home says its one-to-one video consultation service is one of its most popular features. The company has raised a £3 million funding round led by Felix Capital. It plans to use the funding to accelerate growth, expand its product portfolio and reach new markets.

Total raised

$26M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2021