Founded in 2014 as an educational website for medical cannabis patients, Lift Co. Ltd. has evolved into one of Canada’s best-known cannabis brands. Its core product is lift.co, a comprehensive online database featuring medical cannabis products, patient reviews, and educational information. Beyond the digital platform, the company produces industry events and publications that serve patients, licensed producers, and other stakeholders across Canada’s cannabis sector. Lift has scaled its headcount from six employees last year to more than twenty and recently augmented its leadership team with Craig Hudson as Chief Operations Officer and Mirella-Marie Radman as Chief Communications Officer. CEO Matei Olaru leads the company’s push to broaden its national footprint. The newly added executives bring extensive experience from Indigo Books & Music, The Globe and Mail, American Express, and other notable organizations. While specific revenue or user figures were not disclosed, the company is recognized nationally for its cannabis content and community reach. The recent capital infusion will support continued operational expansion.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2017