Lightricks develops a suite of more than a dozen subscription-based photo- and video-editing apps across iOS and Android, anchored by Facetune and newer tools like Facetune Video and Videoleap. The company serves a creator and marketing audience, offering tools for individual creators, online marketers and small businesses. Across its apps Lightricks reports 29 million monthly active users, over 5 million paid subscribers and roughly 78 million monthly exports. In 2021 the company was on track for over $200 million in revenue and planned to grow that figure by about 40% the following year. To drive that growth it is shifting strategy toward M&A to become a one-stop creator platform and is investing in in-house product and content initiatives. Lightricks planned headcount expansion from 460 employees with 60 hires in 2021 and a longer-term goal of 1,000 employees by the end of 2023, and intends to expand teams in Haifa, London and Shenzhen. Lightricks builds consumer and enterprise content-creation apps, including Facetune, the Enlight suite of photography tools, and Swish, an enterprise-focused marketing video editor. The company operates three divisions supporting six products and about 260 employees. Its apps have been downloaded roughly 180 million times and the company reports roughly 3 million total subscribers (Facetune ~1M, Enlight ~1M, plus Swish subscribers). Lightricks began offering subscription layers in 2015 and was seeing about $10 million in annual revenue that year. The team, originally founded by five PhD students and led by CEO Zeev Farbman, says it is developing more subscription-based content-creation apps and continues longer-term R&D projects slated two to three years out. The company plans product development and strategic acquisitions funded by recent financing. Lightricks designs and develops content-creation mobile apps led by co-founder and CEO Dr. Zeev Farbman, with flagship products such as Facetune and the Enlight Creativity Suite. The company’s apps have about 100 million downloads worldwide and nearly 1 million subscribers. Its most recent app, Enlight Pixaloop, reached over 6 million users and nearly 200,000 paying subscribers within two months of release. Since its first investment in 2015 the team has grown from 30 to 150 employees, and the company projects revenue to exceed $100 million in 2019. Lightricks plans to build more products and double headcount, recruiting to a total of 300 employees across its Jerusalem and London offices. The company intends to use new funding partly for a secondary transaction to acquire shares from founders, employees, and investors and partly to fund product and team expansion. Lightricks develops mobile image-processing and photo-editing apps best known for Facetune and Enlight. The Jerusalem-based company sells its apps (Facetune and Enlight priced at $3.99) and says it has sold over five million copies. It reports a yearly revenue run rate of $10 million and has been profitable using a self-described "bakery model" of directly selling paid apps. Founded in 2013, the company has about 30 employees and was bootstrapped until this financing. New capital will be used to continue improving Facetune and Enlight, launch new products, and to double the team over the next year. Co-founder and CEO Zeev Farbman says the firm focuses on bringing research-level algorithms to mobile creativity tools.

Total raised

$335M

Funding rounds

4

Latest round

Series D

Latest activity

Sep 2021