Likely analyzes social feeds such as the Facebook Open Graph to help brands tweak Facebook strategies and improve engagement. By examining follows, shares and comments the company says it can discover people most likely to engage and determine what content will resonate. Its clients have included Coca-Cola and the British Government. Competitors named in the article include social listening tools Radian6, Buzzmetrics and Ubervu and social marketing platforms Buddy Media, Wildfire, Syncapse and Rummble Labs. Likely has secured a £1 million (US$1.6M) equity investment that will be used for product development in the UK. Two investors' representatives will join the board as part of the deal.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2012