Linkwell Health operates a consumer engagement platform that delivers discounts, coupons and health-focused content through partnerships with health plans, consumer brands, grocery chains and drugstores. The company distributes offers and content via email, mobile apps, direct mailings and websites, connecting with millions of consumers and working with over 22 insurance providers. Existing partners named in coverage include Humana, Health Net and WellPoint. With the new funding, Linkwell plans to expand its partnerships with providers and consumer brands, increase the reach of its platform, and develop cross-platform experiences for users. The company emphasizes tying healthy products and coupons into family and company health plans to reduce friction around healthier purchasing decisions. Linkwell was founded in 2007 and has raised $20 million to date.

Total raised

$11M

Funding rounds

1

Latest round

Series C

Latest activity

Jan 2013