Linqia operates a pay-for-performance network that connects brands to community managers (LinkedIn group leaders, forum leads, etc.) via a web platform where brands upload pitches and social content for distribution. The platform is designed to help social marketers engage communities by leveraging the audiences built by community managers. According to an SEC filing, the company has pulled in $3.4M in its first major funding. Linqia has been in stealth since 2011 but first appeared in 2009 when it raised a small seed round in Europe held by Starfish Community Group. The team was originally based in Barcelona and has recently relocated to San Francisco. The company may use the new funding to reveal its technology and expand its pay-for-performance offering to advertisers and community managers. Linqia is a Barcelona-based marketplace that connects commercial partners and social networks for sponsor partnerships and promotions. The platform works with Facebook Fan Pages, Ning groups, guilds and clubs—any community with an administrator, social tools and in-built messaging (not bulletin boards). Agencies can run test campaigns inside Linqia's test-bed of social networks, observe real-time responses and pay for results. Linqia's business model is based on revenue share between Linqia, the social network, the online community and the group. After a period in stealth, the company plans a December launch of technology to enable real-time transactions between commercial entities and networks and is actively recruiting networks to populate its marketplace. Founded by Maria Sipka (former COO of Xing), Linqia has a team of eight and is held by holding company Starfish Community Group.com; the company has raised a total of €1.35M to date.

Total raised

$5M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2012