Lionize is an AI-driven influencer search tool and influencer marketing platform based in New York City. Its proprietary search engine automates sourcing and qualification to enable efficient management of large communities of micro-influencers. The platform offers end-to-end campaign support, from sourcing and recruitment to contracting, tracking, reporting, and payment, simplifying high-volume influencer programs. Lionize leverages experience from over 600 influencer campaigns to provide a data-driven, automated setup that is positioned as budget-friendly and scalable. Led by CEO Chris Buetti, the company focuses on turning non-influencers into influential voices for brands. Lionize recently raised $2M to further enhance development of its platform. Lionize offers a proprietary, AI-powered platform that manages the lifecycle of influencer campaigns, including recruitment, selection, vetting, negotiation, execution, and reporting. The company focuses on micro- and mid-tier influencers to deliver higher engagement and lower costs compared with celebrity talent. Its client roster includes Equinox, Anatomie, Wendy’s, Walmart, and SoulCycle. Lionize was founded by Chris Buetti, Ben Devore, and Austin Rosenthal after they transitioned from running a traditional marketing agency. The startup plans to use new funding to expand its team and increase capacity to run AI-powered influencer campaigns for brands around the world. Lionize positions itself to bring scale and efficiency to influencer marketing through automation and AI-driven processes.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2024