LiquidM is a San Francisco-based company that provides a white-label, software-as-a-service mobile advertising platform for ad networks and media buyers. The platform is modular, offering an ad server, device ID functionality, a decision engine, and real-time bidding support through a simple UI for marketers. LiquidM emphasizes a white-label approach that differentiates it from competitors like AppNexus. According to an SEC filing, LiquidM has raised $3.7 million in venture funding with a target of about $3.8 million. Once completed, the new round will bring the company's total funding to $8.8 million, following a $5 million round last October led by Blumberg Capital, Earlybird Venture Capital, and Asset Management Ventures. The article does not report additional operating metrics or disclose investors for the current round. LiquidM is launching a full-stack platform for ad networks, trading desks, and operators to manage mobile ad campaigns. The platform supports drag-and-drop campaign setup, real-time bidding, integration with third-party rich media providers, and targeting by geography, demographics, and device. LiquidM positions itself as an agnostic technology provider rather than a media company and supports both premium and performance ads. The underlying technology was developed at European mobile ad network Madvertise and was acquired by LiquidM; product and tech development continues in Berlin while the company is headquartered in San Francisco. Named customers include Madvertise Media, M&C Saatchi, Orange, Fetch, and Mobilike. The company has raised $5 million in a Series A, which it announced alongside the platform launch.

Total raised

$9M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2014