Iluminar Media operates Little Black Book (LBB), a curated local discovery and e-commerce platform focused on city-based listings for food, lifestyle, events, culture, travel and shopping. The service emphasizes curated and recommended listings and introduced advertising and content-based commerce about a year ago. Its primary monetisation channel is advertising, followed by e-commerce; the company reports 30% month-on-month growth in e-commerce revenues and a user base of 35 lakh Monthly Active Users. LBB has a presence in eight cities, including Delhi, Mumbai and Bengaluru, and was founded by Suchita Salwan and Dhruv Mathur. The company plans to add tools for small businesses to come online, strengthen its personalisation interface and product with a focus on machine learning, and onboard mature brands to reach customers through content. Little Black Book (LBB) is a Delhi-based local recommendations platform that curates places, services, events, and lifestyle content. Owned and operated by Iluminar Media and founded in 2012 by Suchita Salwan and Dhruv Mathur, LBB uses community-driven content to drive an engaged audience to local enterprises and partners with brands to reach local customers. The platform offers over 30,000 recommendations across 18 categories, claims an active user base of 2 million, traffic growth of over 200% in one year, and revenue expansion exceeding 500%. LBB plans to use the latest proceeds to expand its geographical footprint, enable payment transactions on the platform, and scale revenue streams through integrated offerings to consumers and local businesses. The company sees international markets with a millennial audience as the next opportunity and aims to close the loop between information, intent, and transaction within its product. It is currently available in eight Indian cities and intends to add Hyderabad as the last stop in its India expansion strategy.

Total raised

$6M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2019