Live Tinted develops color-correcting, complexion and SPF products designed for a wide range of skin tones, with its hero skin-tint reportedly selling every two minutes at Ulta Beauty. The company’s strategy centers on deepening its existing retail partnership with Ulta rather than rapidly expanding distribution, prioritizing "fewer, stronger launches" that reinforce its authority in complexion protection. Founder and CEO Deepica Mutyala also plans to weave the brand’s community roots into forthcoming product reveals, inviting customers to co-create future offerings. Recent executive hires include the return of Aminata Tall as chief marketing officer and the appointment of Celina Areosa as senior vice president of sales, moves intended to sharpen marketing focus and retail execution. Proceeds from the latest capital raise will fund scaled production of hero SKUs, enhanced marketing collaborations, and continued investment in inclusive product development. Although exact revenue figures were not disclosed, the company stated that the new investment was made at more than double its 2023 Series A valuation, underscoring strong investor confidence in its growth trajectory.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

Sep 2021