LiveIntent enables the buying and selling of advertising inside emails publishers already send, rather than sending emails itself. The platform works with more than 400 brands and 750 publishers and reaches more than 90 million users every month. Over time it has integrated with marketing tools such as Acxiom and Salesforce.com, evolving into a broader advertising platform. LiveIntent positions email as a cross-device channel and a persistent identifier that remains valuable as cookie-based targeting declines. The company raised $32.5 million in new funding, which effectively doubled the amount it had previously raised. The funding will be used to build out the platform and to expand globally. LiveIntent operates an ad exchange that enables real-time programmatic buying and selling of ads inside email newsletters and alerts. The platform reaches more than 55 million consumers each month and works with brands such as La Quinta, Kraft, and Chrysler and publishers including The Weather Channel, Hearst, and AOL. The company says it has tripled revenue and doubled its workforce in the past year. LiveIntent says it is leveraging big data and artificial intelligence to deliver timely, targeted ads and plans to continue that focus in 2014. CEO Matt Keiser has positioned the company as changing the landscape of email marketing through real-time programmatic capabilities. The company launched at TechCrunch’s Disrupt conference in 2010 and now concentrates on email advertising rather than its original social-network goals. LiveIntent is a NYC-based company, founded in 2009, that delivers display advertising to an email the moment the email is opened on any device. It provides ad serving, DSP/trading desk and exchange capabilities. The platform enables advertisers and marketers to employ advanced targeting techniques at scale without executing multiple buys on individual publishers. Clients include MediaNews Group, Daily Beast/Newsweek, Grandparents.com, InteractiveOne/BlackPlanet, Acxiom and NY Daily News. The company is led by CEO Matt Keiser. It intends to use new funding for sales expansion, staff augmentation and technology development.

Total raised

$61M

Funding rounds

3

Latest round

Equity

Latest activity

Jun 2015