LIVEKINDLY builds and acquires plant-based food companies and related media to make animal-product alternatives attractive to mainstream consumers. The group operates a consolidation strategy, owning five companies with about 500 employees, and has bought brands such as Fry Family Food outright. Leadership has acquired a vegan media platform (Jodi Monelle's) that reaches roughly 25 million unique users a month to drive awareness and trial. Management focuses on product taste, scalable technology, and lowering price parity with animal products while improving ingredient quality. The company remains private but is pursuing a path toward a public listing for LIVEKINDLY (and possibly its investment arm, Blue Horizon). LIVEKINDLY also runs a seed portfolio and a broader investment effort (Blue Horizon/Blue Horizons) to organize capital across the vegan value chain. The LIVEKINDLY co. is a collective that brings together heritage and start-up brands to produce non-GMO, plant-based chicken alternatives and operate a plant-based digital media platform. Its portfolio includes The Fry Family Food Co., LikeMeat, and LIVEKINDLY Media, and the company holds an equity stake in PURIS Holding, a vertically integrated plant-based ingredients player. The company says it is the only firm in the plant-based food sector to own and operate the entire value chain of production, from seed growers to finished products. Leadership includes executives such as Kees Kruythoff (Chairman & CEO), Roger Lienhard (Board, founder of Blue Horizon Corporation), and Jodi Monelle (CEO and Founder, LIVEKINDLY Media). LIVEKINDLY is pursuing partnerships with incumbent poultry producers including PHW in Europe and RCL Foods in South Africa to expand plant-based options. The company cites growing consumer demand and a projected market opportunity for plant-based protein as drivers for future growth. It plans to use new capital for further acquisitions, scaling its brand portfolio, and increasing industry capacity. LIVEKINDLY is a media company founded in Spring 2017 that creates informative, inclusive content aimed at both vegan and non-vegan audiences. The site emphasizes solution-focused coverage to encourage sustainable lifestyle changes and community engagement. Audience metrics reported in the article include roughly 1.5 million monthly readers and more than 750,000 highly engaged Facebook followers. After about 19 months of audience growth the company has begun monetizing and has already raised one million dollars in capital. LIVEKINDLY plans product extensions including a customizable meal-plan service and R&D in 2019 on a new business arm using a high-demand vegan ingredient. CEO Jodi Monelle says the company will continue scaling its community and reach and is actively broadening her network of impact investors ahead of another fundraise.

Total raised

$751M

Funding rounds

3

Latest round

Equity

Latest activity

May 2021