Livewire is a 16-month-old gaming marketing company that develops integrated gaming marketing solutions for advertising agencies and brands. Its Livewire Ad Marketplace partners with Activision Blizzard Media and delivers adtech for Roblox, Xbox and PlayStation games. Recent clients include Uber Eats, which commissioned a research and insights program to shape its gaming strategy, as well as streaming site Binge and Warner Music Australia. The company now operates in four markets and has opened offices in Mumbai and Singapore alongside London and Sydney. Livewire plans to use its new capital to scale, ramp up headcount and expand further into global markets, investing in its gametech products, talent and business operations. Co-CEOs Brad Manuel and Indy Khabra say the firm offers advertisers a single-entry point across the gaming ecosystem covering strategy, creative, content and media.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Sep 2022