Living Proof develops technology-driven hair-care products and other beauty technologies originating from MIT science, marketed under award-winning formulations such as No Frizz. The company sells through top salons, Sephora, Ulta, Nordstrom, QVC, LivingProof.com and international retailers including Space NK and Mecca. Management plans to use recent financing to accelerate market expansion and to develop and commercialize additional beauty technologies. Living Proof has accumulated numerous awards and utility patents and highlights a scientific founding team including Dr. Robert Langer. The company recently launched a national marketing campaign featuring co-owner and spokesperson Jennifer Aniston to boost brand awareness. Living Proof announced a $30 million financing to fund these growth initiatives. Living Proof combines science and beauty to create hair and skin products using newly invented materials intended to outperform existing market options. Its first product, No Frizz, is a silicone-free, frizz-eliminating hair line launched in February 2009 at Sephora, QVC and livingproof.com. In 2010 the company introduced the FULL franchise, a volume-building haircare line that promotes long-lasting fullness. Living Proof was created by Polaris Venture Partners and Dr. Robert Langer and counts scientific and industry advisors from MIT and Mass General among its founders and advisors. Headquartered in Cambridge, Massachusetts, the company plans to use new financing to expand distribution and fund research and development initiatives. The company recently secured $16 million in Series B financing from Piper Jaffray Merchant Banking and existing investor Polaris Venture Partners.

Total raised

$46M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2013