Living Things launched in October 2023 and is positioned at the clinical end of the functional beverage category, offering a probiotic soda with billions of live cultures and high fiber. Co-founders Ben Vear and Jonathan Relph rapidly scaled distribution from 300 initial retailers to nearly 25,000 points across major UK chains. By late 2024 the brand had a projected run rate of $1.3M and is targeting over $133M in revenue across the European market. The company has raised a $640K pre-seed in 2024 led by James Watt and subsequently closed an undisclosed strategic round led by Source Ventures. The latest capital is intended to fund European expansion and team growth and comes with access to Spadel's distribution network in Belgium, France and Germany. Living Things cites market validation from U.S. functional soda peers such as Poppi and OLIPOP PBC as context for its growth ambitions.

Total raised

$1M

Funding rounds

2

Latest round

Seed

Latest activity

Jun 2024