Llustre is a curated discovery platform for designer homeware, showcasing known designers and offering exclusive products, limited editions and flash sales (up to 70% off). The team operates from new offices in Clerkenwell, London, and positions itself as a "trusted guide" to discovering good design. It combines editorial content and community features, aiming to merge commerce with social gaming and content around discovering, discussing and buying designer homeware. Founders Vivienne Bearman (formerly a senior studio producer at Playfish) and Tracy Dorée (formerly a VC with MMC Ventures) bring product and growth experience to the business. Llustre plans to use a data-driven approach and game mechanics to drive engagement and create a frictionless flow from discovery to purchase. The article notes the flash‑sales model is currently not generating cash because marketing spend is high; the team emphasizes customer experience and integrity as retention levers while targeting the large European home and furniture market (estimated at £130bn with only ~10% bought online).

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2012