Localize develops AI-powered real estate technologies that collate billions of data points into hundreds of selectable attributes, including proximity to stores, future construction, building violations, complaints, pests, and a proprietary natural light insight. The platform pairs its data and machine learning with human expertise through Hunter, a hybrid human-AI concierge that delivers personalized, daily curated listings refined by user feedback. The company serves New York City and has 130 employees. Founded in Israel in 2012 and described as NYC-based, Localize is led by CEO and founder Asaf Rubin, COO and President Omer Granot, and CTO Ilan Fraiman. The company plans to use the new funding to further develop existing services, create complementary services to support its ecosystem, and expand sales and marketing operations. Financially, Localize raised $25M in a Series C, bringing total funding to date to $70M. Localize.city offers an AI-driven platform that lets users search any New York City address to see what it’s like to live there today and to learn about future changes. The platform gathers and analyzes data from public and commercial databases, social networks, and proprietary datasets to help home-seekers make informed decisions. It is led by founder and CEO Asaf Rubin and Steve Kalifowitz, president and director of US operations, and operates as a subsidiary of Madlan. The company is based in New York City and Tel Aviv and currently employs 110 people, with 90 at its Tel Aviv R&D center and 20 in New York. Localize.city recently closed an $8M Series A financing. The company intends to use the funds to develop and market its website and to increase staff by about 20% across Tel Aviv and New York, hiring designers, data scientists, software developers, and product managers.

Total raised

$33M

Funding rounds

2

Latest round

Series C

Latest activity

Aug 2021