Looking Glass Factory develops an end-to-end holographic platform combining hardware displays and a software suite to show life-like 3D content without headsets. Its product lineup includes the desktop Looking Glass Portrait and larger-format displays including a 32" and the 65" introduced in June 2022. The company also operates Looking Glass Blocks, a platform that enables hosting and sharing holograms through web browsers and across mobile, social and metaverse environments. Looking Glass targets both consumer and enterprise use cases, positioning its technology for retail, marketing, communications and metaverse-connected physical experiences. The company claims its displays can bridge 3D digital experiences to the physical world and drive a shift from 2D to 3D media consumption. Founded in 2014, Looking Glass is headquartered in Brooklyn, New York, with additional operations in Hong Kong. Looking Glass Factory builds desktop volumetric displays that render multi‑angle 3D images by beaming 45 views at 60 frames per second. The company has shipped several previous hologram‑style products and founded in 2015. Its latest product, named the Looking Glass, is positioned as a headset‑free way for creators to view and share 3D work with others. The company is targeting 3D creators and early adopters who want an immersive visualization tool rather than a mandatory workflow change. Looking Glass is being offered in two sizes: an 8.9‑inch model priced at $450 and a 15.6‑inch model priced at $2,500. The startup emphasizes compatibility with the recent growth in 3D asset creation and scanning tools as a pairing for the display.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Aug 2018