Lookk, formerly Garmz, is a platform that lets new fashion designers upload designs which are voted on by consumers; winning designs are produced by Lookk's in-house operation. Lookk handles manufacturing, distribution, disbursement and associated costs, aiming to bypass traditional buyer networks and let designers sell directly to consumers. The company rebranded to better reflect its appeal to designers but says the business model and direction remain unchanged. It faces competition from marketplaces like NotJustALabel.com but claims a barrier to entry because it runs end-to-end production rather than just hosting listings. Operating metrics noted in the article include roughly 16,000 Facebook fans. The company announced a new Seed investment led by Eden Ventures. Founders include Tamas Locher, Andreas Klinger and Gilbert Wedam.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2011