Looklive is a mobile app that helps men shop looks from celebrities and style influencers, offering exact items or more affordable alternatives. The product crawls the web for celebrity photos, aggregates the best images (as selected by human editors), and uses data mining and image analysis to match items to brand SKUs. An editorial team curates bargain versions of the featured items. Today Looklive catalogs over 60,000 products and 10,000 celebrity-look images. The service has reached roughly 1 million monthly users, revenue is growing about 25% per month, and it reports over $120,000 in monthly GMV. Revenue comes from affiliate income and higher-margin drop-ship deals with brands; the company may work directly with celebrities on products in the future and has a partnership to add a shoppable Complex channel, with an Android app forthcoming. LookLive is an Amsterdam, The Netherlands-based platform that provides shopping inspiration from TV shows, artists and other celebrities. Led by CEO Christopher Archer, the company uses deep machine learning to identify products such as apparel, shoes and accessories in TV shows and images. This enables contextual shopping experiences for consumers, enhanced user engagement, and advanced advertising opportunities for brands and publishers. The company is currently focused on fashion and apparel and plans to expand to music, location, furniture, automobiles and other items. LookLive raised €2M in a Series A funding round led by Liberty Global Ventures and Volta Ventures. The company will use the funding to accelerate platform development and partnerships with broadcast and consumer brands.

Total raised

$2M

Funding rounds

2

Latest round

Seed

Latest activity

Aug 2016