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Looma

110 North Corcoran Street, Fifth Floor, Durham, North Carolina, 27701, United States

Overview

Looma operates a network of more than 7,000 in-store video screens across 1,100 grocery and wholesale locations, including Kroger, BJ’s Wholesale Club, H-E-B, Harris Teeter, Lowes Foods, and Schnucks. The platform delivers brand storytelling, educational content, and tailored recommendations directly beside merchandise, helping retailers monetize physical aisles while influencing shopper decisions. Looma reaches about 27 million shoppers each month, and advertisers such as General Mills, P&G, Coca-Cola, Anheuser-Busch, and Diageo report an average ~4× full-funnel incremental ROAS. Following a successful pilot in 50 Kroger stores, Looma has expanded its screens into nearly 600 Kroger wine and spirits departments, where featured brands saw 2–4× iROAS and 98 % customer satisfaction. The company plans to use new capital to accelerate national roll-outs and deepen retailer partnerships. Since 2023, its screen count has grown almost ninefold, underscoring rapid adoption. Total funding now stands at $30 million, combining equity and credit, supporting continued technology development and market expansion.

Total raised
$23M
Funding rounds
3
Latest round
Debt Financing
Latest activity
Dec 2025

Industries

  • Advertising
  • Digital Media
  • Marketing
  • Retail Technology
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Recent funding

  1. Debt Financing

    Dec 2025

    $3M

  2. Equity

    Sep 2024

    $10M

Team

  • Cole Johnson

    Founder & CEO

    LinkedIn
  • Phil Matta

    SVP, Retail Sales & Operations

    LinkedIn
  • Ned Brown

    Executive Storyteller

  • Andrew Evans

    Senior Data Scientist

    LinkedIn