Looma
110 North Corcoran Street, Fifth Floor, Durham, North Carolina, 27701, United States
Overview
Looma operates a network of more than 7,000 in-store video screens across 1,100 grocery and wholesale locations, including Kroger, BJ’s Wholesale Club, H-E-B, Harris Teeter, Lowes Foods, and Schnucks. The platform delivers brand storytelling, educational content, and tailored recommendations directly beside merchandise, helping retailers monetize physical aisles while influencing shopper decisions. Looma reaches about 27 million shoppers each month, and advertisers such as General Mills, P&G, Coca-Cola, Anheuser-Busch, and Diageo report an average ~4× full-funnel incremental ROAS. Following a successful pilot in 50 Kroger stores, Looma has expanded its screens into nearly 600 Kroger wine and spirits departments, where featured brands saw 2–4× iROAS and 98 % customer satisfaction. The company plans to use new capital to accelerate national roll-outs and deepen retailer partnerships. Since 2023, its screen count has grown almost ninefold, underscoring rapid adoption. Total funding now stands at $30 million, combining equity and credit, supporting continued technology development and market expansion.
- Total raised
- $23M
- Funding rounds
- 3
- Latest round
- Debt Financing
- Latest activity
- Dec 2025
Industries
- Advertising
- Digital Media
- Marketing
- Retail Technology
Recent funding
Debt Financing
Dec 2025
$3M
Equity
Sep 2024
$10M