Loop is building an equitable auto-insurance platform that replaces traditional demographic factors like credit score and education level with real-time roadway conditions and driver behavior. Operating as a managing general agent (and certified B-corp), the company vertically integrates with carriers while owning customer acquisition, underwriting, and servicing. Its proprietary dataset of more than 100 million crashes across 27 states, combined with traffic, infrastructure, and weather inputs, powers AI models that generate personalized quotes via a smartphone app. Telematics continuously tracks driving to refine pricing and reward safe habits, targeting millennial and Gen Z drivers comfortable with data sharing. Loop earns a gross commission on every policy it sells. The service is slated to launch—pending regulatory approval—in Ohio, Illinois, Pennsylvania, and New York. Seed capital is being directed toward hiring and expanding its data-science infrastructure ahead of market entry.

Total raised

$24M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2021