LOOSH was founded by Sherin Maruhn and Charlotte Küppers as a recovery-lifestyle brand offering supplements and hydration. The founders brought backgrounds in VC experience and competitive sport to the venture. They prioritized building an in-real-life community before the first product formulation was finished, using formats like "Recovery Walks" and "Sauna Raves" as customer acquisition and retention channels and also leveraging TikTok-Shop. As first-time founders they negotiated their pre-seed round in five weeks while keeping dilution below 20%. Their approach emphasizes creating real-world experiences to foster long-term customer bonds rather than relying solely on paid ads. The article does not provide revenue, user, or other financial metrics.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2026