LoSo is an iPhone location-based social media app that combines features of Foursquare, Yelp, and OpenTable to provide realtime guides for going out. The app offers 200K realtime feeds covering 700K local bars and restaurants and has added 800K places, surfacing happy hours, specials, bands, and venue rankings by checkins. Users check in (typically earning 10 points) to accrue LoSo Loyalty points and restaurant rewards, and checkins can also post to Foursquare and Facebook Places; users can share videos to business pages. To discourage drive-by checkins, rewards require users to be within 100 feet and become available only after 10 minutes; businesses configure their own rewards pages and redemption rules. LoSo is currently offering rewards only in Philadelphia and plans to expand to other U.S. cities within the year if the experiment succeeds. The company recently closed a $350K seed round from New York-based angels and VCs and intends to monetize via subtle advertising and a $100/month subscription product for local businesses to outsource social media, email, and SMS marketing.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

May 2011