LoveLocal is a Mumbai, India–based hyper-local e-commerce platform launched in January 2020 by CEO Akanksha Hazari. The company operates in more than 35 cities across India and provides a platform to enable local merchants to reach customers online. It targets digitising the $1.1 trillion unorganised retail market by empowering neighborhood retailers. LoveLocal recently raised $18M (INR 143 crores) in a Pre-Series B funding round. The round included participation from both new and existing investors, reflecting continued capital support for the business. The company’s core focus remains on expanding its reach and digitisation of local retail networks across India. m.Paani designs and implements mobile-based loyalty programmes that let users earn points for mobile phone usage or expenditure on select FMCG products, which can be monetised for products and services. The platform targets the data-sparse unorganised economy, collecting demographic, transactional, geospatial and psychographic data as well as business profile, transaction, customer and territory data about channel retail partners. Launched in 2014, the company positions its loyalty product as a real-time digital pipe for brands to understand and target mass-market consumers. A press release says m.Paani plans to invest the new capital in product development and scale its technology and data-science capabilities, and to expand its footprint through sales and marketing. The company raised $1.35M in a pre-Series A round led by IDG Ventures, Blume Ventures and Saha Fund. Previous seed investors include Adil Allana, Aprameya Radhakrishna and Gautam Ivatury.

Total raised

$20M

Funding rounds

2

Latest round

Series B

Latest activity

Oct 2021