Lover is a digital therapeutic app that personalizes a journey toward sexual wellness using science-backed exercises, tools, and expert advice developed with sex therapists and clinical psychologists. The product guides users through a private 30-minute consultation and personalized 1-2-1 coaching, then curates clinically proven advice and exercises to address sexual problems and improve relationship satisfaction. Lover was developed with Dr. Britney Blair and her team of sexual-wellness experts and is positioned as a science-based, medical-device style app. The company received FDA recognition and was accepted into the FDA’s Safer Technologies Program (STeP), with the agency noting a significant safety advantage for treating less serious conditions. Lover cites that 86% of users report improvement within two weeks of using its courses. The app is free to download and offers three paid membership options (3-month, annual, and lifetime); the company also closed a bridge financing to support continued growth in 2022. Lover offers personalized sexual-education content delivered via a Myers‑Briggs‑style sexual personality quiz, audio and video guides, multi-step playlists, and a partner-matching feature. The app launched on iOS with a seven-day free trial; paid plans are $9.99 per month or $59.99 per year. It was built by board-certified sexual medicine clinical psychologist Dr. Britney Blair with CEO Jas Bagniewski and co‑founder Nick Pendle. In pre-launch tests focused on erectile dysfunction, 62% of users reported improvements within three weeks. Lover plans to monetize through subscriptions, eventually recommend products like sex toys, and add interactive features such as in-bed games. The product team emphasizes clinically guided, high-quality content as an alternative to pornography and drug-based approaches to sexual wellness.

Total raised

$7M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2022