Lua is a mobile-first communications platform launched out of TechStars in 2013 to serve mobile workforces such as construction crews, movie sets, hotels, and large venues. The product enables individual and group messages across departments and supports users with or without smartphones, including an acknowledgement button to mark tasks as being handled. Lua has launched Insights, a real-time metrics product that surfaces daily messaging volume, responsiveness, communication patterns across departments and roles, and activity hotspots by time and place. The company is positioning Insights to help customers improve business quality by analyzing how teams communicate. Lua currently charges $6 per user per month and has introduced a Professional tier at $10 per user per month that includes Insights and dedicated customer support. Financially, Lua raised a $7.5M Series A in May and has $10M in total funding, according to Crunchbase. Lua Technologies is a mobile workforce communication platform offering Android and iOS apps, a mobile web interface, and SMS functionality to coordinate large, distributed crews. Administrators can create groups (e.g., hair and makeup, camera crew) to target messages, broadcast to entire workforces, require a "copy that" acknowledgement, and share files and images. The product is positioned to replace inadequate email, SMS, or social networking for managing massive crews in mobile workplace environments. Lua launched from the entertainment industry (film sets) but targets other sectors such as construction, cruise ships, and retail. The company is pursuing expansion into new territories and is in talks with Jones Lang LaSalle for construction deployments. Financially, Lua recently closed a $2.5 million seed round led by IA Ventures with participation from several angel investors.

Total raised

$10M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2014