LucidMedia provides an online advertising demand-side platform (DSP) with integrated real-time bidding and contextual targeting technologies. Its self-service DSP enables agencies and advertisers to manage online advertising campaigns and leverages patent-protected contextual targeting covering more than 14,000 categories. The company plans to use the $4.5 million in new funding to expand that recently launched self-service platform. The funding round was led by MMV Financial and follows a December 2008 investment from Lake Street Capital and Redleaf Group. According to CrunchBase the company has now raised $13.3 million in total. LucidMedia was founded in 1999. Market activity such as Google's reported acquisition of rival Invite Media could affect LucidMedia's exit possibilities.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2010