Pixazza offers a photo-tagging service that lets publishers identify, tag and match products within images and link them to merchants so users can view information, pricing and click to purchase. Integration is a single line of code and consumers can mouse over images to reveal product details; Pixazza aggregates merchant datafeeds into a catalog of more than ten million products. The company crowdsources workers to list and tag products and shares advertising and affiliate revenues with publishers. Pixazza reports reaching more than 25 million unique visitors per month across 75+ publishers (over 70% U.S.-based) and delivering commerce-enabled photos at a rate of 8 billion image views per year, a 60% increase in the prior three months. Recent product launches include Shopdot (branded, hosted storefronts for publishers) and a self-serve publishing tool currently in private beta. Pixazza plans to use new funding to fuel product growth and expand into international markets and competes with players such as Like.com, Image Space Media and GumGum. Pixazza provides a photo-tagging service that allows publishers to identify, tag and match products found within online images and link them back to advertisers' inventories. Publishers integrate the service with a single line of code; site visitors can mouse over images to reveal product information, pricing, and click to purchase. The company shares advertising and affiliate revenues with publishers and reports more than five million products available through its network. Pixazza crowdsources workers to list products and apply appropriate retailer links, and initially launched with inventory focused on entertainment and fashion publishers. The startup is expanding its database to cover home, travel and sports publishers in addition to entertainment and fashion. Pixazza reports serving 5 billion image views per year, more than 19 million unique visitors a month (70% in the U.S.), and a 14% mouseover rate on implemented sites.

Total raised

$18M

Funding rounds

2

Latest round

Series B

Latest activity

Jul 2010