Lumo Bodytech makes wearable sensor products (Lumo Lift and Lumo Back) and recently launched Lumo Run, a fitness wearable integrated into specialized clothing with a companion app. The company combines hardware and software to track posture and running movement and to help users improve performance and wellness. It plans to expand its technology platform for apparel and footwear beyond its current products. Lumo intends to partner with apparel, fitness, and healthcare companies to embed its devices and data into third-party products. The startup is actively pursuing partnerships and discussions with potential collaborators in those industries. The company raised new capital to fund the build-out of this platform and broader business development efforts. Lumo BodyTech builds wearable devices to improve posture and activity, currently selling the Lumo Lift and previously the Lumo Back. The Lumo Lift is a fashion-focused, customizable posture wearable the company is selling via a direct pre-order campaign rather than a third-party crowdfunding platform. As of the article the campaign had raised over $900,000 from nearly 13,000 pre-orders—roughly $32,000 per day—and was on track to exceed $1 million. The company previously raised about $200,000 in 40 days on Kickstarter for the Lumo Back, and reports much stronger daily demand for the Lift compared with the Back (about six times the per-day revenue). Demographic data from the campaign shows the U.S. accounted for 86.7% of orders and males represented just over 67% of pre-orders; white was the most popular color choice at 54%. CEO Monisha Perkash said Lumo is confident in its manufacturing relationships built during the Lumo Back production and does not anticipate initial production hiccups; Lift pre-orders were discounted at $69 for a limited time before rising to $99. LUMO BodyTech, founded in 2011 and based in Palo Alto, develops LUMOback, a lightweight posture sensor paired with a smartphone app. The sensor tracks posture and movement and provides a vibration reminder via Bluetooth when users slouch or sit for extended periods. The app offers real-time feedback and data visualizations to encourage small behavioral changes that improve posture and mobility. The company plans a retail launch of LUMOback in early 2013. LUMO intends to use the funding to accelerate investments in sales and marketing, product development, and engineering. Prior to this round the company raised $200.5k via Kickstarter. LumoBack offers a wearable sensor patch worn on the waist or lower back that connects wirelessly to an iPhone 4S or iPad 3 and provides vibration alerts when the user slouches. Its companion app processes trend data to show whether posture is improving over time. The Palo Alto team is working with physicians and physical therapists to scale the technology and bring posture training benefits to a broader market. Founders met at Stanford; CEO Monisha Perkash and co‑founder Andrew Chang shaped the product from personal experience with back pain. The company won a DemoGOD award in 2011 and emphasizes rapid user improvement, with some users noticing changes in under a week. Financially, LumoBack raised $75,000 on Kickstarter to bring the product to market and later secured first‑round funding of $1.1 million.

Total raised

$16M

Funding rounds

4

Latest round

Series B

Latest activity

Nov 2015