Lumosity develops online brain-training games and exercises created by neuroscientists from Stanford University to help users remember more, think faster and perform better. The platform offers more than 40 games focused on memory, attention, flexibility, processing speed and problem solving; users averaged greater than 10% improvement in working memory and greater than 20% improvement in divided attention after 10 hours of play. The company says it holds the world’s largest database of human cognitive performance and analyzes that data to learn more about the human brain. In the last four years over 25 million people have joined Lumosity, with 10 million joining in the last year, and it has paying subscribers in more than 180 countries. Lumosity has expanded to mobile with an iPhone app, and revenues have grown 25% quarter-over-quarter since its 2007 launch. The new funding will be used for further research into human cognitive performance, expanding reach, and marketing and branding. Lumosity develops online brain-training games and exercises created by neuroscientists from Stanford that aim to improve core cognitive abilities such as memory, attention and processing speed. On average, users experienced greater than 10% improvement in working memory and greater than 20% improvement in divided attention after 10 hours of gameplay. Since its 2007 launch more than 14 million people have joined, with 8 million joining in the last year, and the company reports paying subscribers in over 180 countries. Lumosity has expanded to mobile with an iPhone app, and revenues have grown 25% quarter-over-quarter since its launch. The company plans to use new funding to accelerate mobile app development, build new games, and pursue international expansion and sales and marketing. Lumosity offers online brain-fitness games designed to improve users' memory, processing speed, and attention. Games described include locating a briefly appearing bird while identifying a flashing letter, maze memory challenges, and symbol-matching exercises. Members pay $10 per month and the service includes a free seven-day trial. Traffic was about 330,000 unique visitors worldwide in April (comScore), and the article notes that a 10% conversion rate would already yield a tidy, growing business. The company has been growing nicely according to investors. Lumosity recently received a $3 million investment from Pequot Ventures, Norwest Venture Partners, and earlier angel investors including Michael Dearing.

Total raised

$67M

Funding rounds

3

Latest round

Series D

Latest activity

Aug 2012